The latest Iladian 40+ commercial marks another chapter in the brand's collaboration with actress Aneta Zając. The campaign also introduces Iladian 40+ in a new pump-dispenser pack, designed to provide greater convenience for everyday use.
The latest Iladian 40+ campaign launched on 15 July and is being rolled out across television, digital channels and social media. The new commercial aims to encourage open conversations about women's intimate health while reinforcing the message that self-care is important at every stage of life. Once again, the brand has chosen actress Aneta Zając as its ambassador, recognising her as a natural fit for the campaign.
- Trust has become one of the most important factors in modern marketing. Consumers can quickly tell whether a partnership between a brand and its ambassador is authentic or purely commercial. That is why we decided to continue working with Aneta Zając. She naturally embodies the values of the Iladian brand - she is credible, approachable and able to speak about women's intimate health with empathy and sensitivity. We believe that consistency is the key to building lasting relationships with consumers - says Marlena Stanisławska, Brand Manager for Iladian at Aflofarm Farmacja Polska.
The brand's strategy is also reflected in its communication approach.
- In today's digital landscape, authenticity and consistency are essential. Women expect brands not only to provide information about products, but also to deliver valuable content that addresses their real needs. Continuing our collaboration with Aneta Zając enables us to maintain a consistent brand message and build long-term relationships with our audience. In this campaign, we have combined television advertising with a strong presence across digital and social media channels, allowing us to reach women where they naturally seek health information and inspiration - says Joanna Jakucewicz, Head of Digital & E-commerce at Aflofarm Farmacja Polska.
The Same Product in a New Pack
Iladian 40+ is a specialist intimate hygiene gel developed to meet the needs of women aged 40 and over. Its formula provides long-lasting hydration while supporting the natural protection of the intimate area, addressing the changing needs of women during the perimenopausal period.
The latest addition to the range is a practical 230 ml pump-dispenser pack, offering greater convenience for everyday use.
For years, the Iladian brand has been expanding its portfolio of products supporting women's intimate health at every stage of life. The range includes cosmetics, medical devices and dietary supplements designed to promote everyday comfort, prevention and informed self-care.