Once more, Aflofarm cosmetics have been awarded in the prestigious competition Excellence of the Year by Twój Styl. In two product categories, the honorable title was awarded to Artishoq cosmetics developed in cooperation with Jaga Hupało and Regenerum regenerating enzymatic heel peeling.For another year in a row, the statuette and the honoured title of the "Excellence of the Year" has been awarded to Aflofarm Farmacja Polska by the Twój Styl monthly. In this year's edition, the company from Pabianice has won prizes in two categories: Polish cosmetics - hair care within which the entire line of Artishoq products was awarded, and pharmacy cosmetics brands - foot care, the award won by Regenerum regenerative enzymatic heel peeling.
Professional nature-inspired hair care
The Artishoq line of cosmetics, acclaimed the Excellence of the Year 2021 by Twój Styl, comprises 7 products - including a shampoo, a mask, serum, moisturizing and colour-protecting and repair conditioners, as well as two food supplements: Healthy and beautiful hair with horsetail and Healthy and beautiful hair with biotin. The Artishoq line was created for women who wish to score professional hair care at home.
Artishoq line comprises products inspired by strength and power of nature. These cosmetics contain artichoke extract which shows strong strengthening and protective properties. Thanks to this ingredient hair becomes durable, shiny and disciplined. Beside this, Artishoq products also contain rice proteins, aloe vera extract, natural betaine, blueberry extract, a complex of oils: macadamia, linseed, coconut, caviar extract, olive oil, vitamin E, pearl powder, provitamin B5, all of which provide a plethora of benefits to various hair type. The entire line was designed in cooperation with Jaga Hupało, Hairdressing Master, hair stylist, artistic director of JAGA HUPAŁO BORN TO CREATE Studio.
Podiatry excellence at home
The Excellence of the Year 2021 award by Twój Styl was also awarded to a new product in the Regenerum line - a regenerative enzymatic heel peel. This cosmetic acts intensively by dissolving thickened epidermis not giving the unsightly and often embarrassing effect of flaking skin. This peeling was appreciated primarily for its spectacular effects after its first application, which holds associations with the effect obtained in professional podiatry practice.
Awarding this product is an expression of appreciation for cosmetic innovations that markedly and substantially facilitate self-care at home. Regenerum regenerative heel scrub is available in pharmacies and drugstores.
Aflofarm takes awards home
The award ceremony - for pandemic reasons held online on November 9, 2021 – was attended by Anna Rasińska, Artishoq line brand manager, together with Jaga Hupało, co-creator and ambassador of the brand, and Maciej Socha, unit manager.
The Excellence of the Year by Twój Styl magazine has been one of the largest and most prestigious beauty competitions in Poland for the last 27 years. This year's jury committee was composed of Magdalena Cielecka – an actress, Agnieszka Grochowska – an actress, Urszula Dudziak – a singer, Joanna Kulig – an actress, Elżbieta Kowalska-Olędzka MD PhD habilitated – a dermatologist, Monika Krokiewicz - board member of the Bauer Publishing House and Publisher of i.a. Twój STYL monthly and Ewa Sarnowicz – chief beauty editor of Twój STYL magazine.